Inbound Marketing Insight Monday Morning Digest August 15, 2013
Thought For The Week
“Twenty years from now you will be more disappointed by the things that you
didn’t do than by the ones you did do. So throw off the bowlines. Sail away
from the safe harbor. Catch the trade winds in your sails. Explore. Dream.
Discover.” – Mark Twain
Site of
The Week
TED ED Lessons Worth Sharing
Create Lessons Worth Sharing around YouTube videos
http://ed.ted.com/
Eclectic
Stuff From Around The Web. Some of it really crazy, some really useful, some
just really interesting and all (I hope) valuable for you.
7 Ways To Live Inspired
You don’t just stumble into outrageous acts of super-human behavior.
Success isn’t an accident, an act, or a result of anyone else’s actions. It’s
all on you. What you do. How you react. What you think about.
Read more: http://danwaldschmidt.com/2013/07/attitude/secret-to-inspired-living#ixzz2ackDam3W
7 facts you might not know about coffee
Around the world, coffee production provides a livelihood for 25 million
people. For them, coffee is a reason to get up in the morning while, for
everyone else, it’s the reason they can get up in the morning. Over two billion
cups of coffee are drunk every single day, which raises the question of how the
other five billion people manage to get anything done.
Read more at: http://blog.insureandgo.com/food-and-drink/2013/08/7-incredible-facts-you-might-not-know-about-coffee/#.UfuKX43VB3c
Social
Media Marketing
How Do B2B and B2C Marketers Use
Social Media? [CHART]
Last year we analyzed the tremendous growth of social channels and
discovered that social diversity also was growing quickly. Our analysis begged
the question: Do consumer brands and business brands use social channels in
different ways? This week we analyzed the referred traffic to Eloqua B2B and
B2C customers from 36 of the top social sites and pulled benchmark data that
comprises the top 95% of traffic for each segment.
Read more
at: http://blog.eloqua.com/socialmediabenchmarks/
Search
In Mastering
Machine Intelligence, Google Rewrites Search Engine Rules
Google has produced a car that
drives itself and an Android operating system that has remarkably good speech
recognition. Yes, Google has begun to master machine intelligence. So it should
be no surprise that Google has finally started to figure out how to stop bad
actors from gaming its crown jewel – the Google search engine. We
say finally because it’s something Google has always talked about, but,
until recently, has never actually been able to do.
With the improved search engine,
SEO experts will have to learn a new playbook if they want to stay in the game.
Read more at: http://techcrunch.com/2013/08/03/won-the-seo-wars-google-has/
Tech/Education
Google Sends in the Geeks for Tech Education in New York
Crowds of children filled the circle of tents at 14th Street Park on July 31
for the Geek Street Fair, hosted by Google. Some played melodies with
electronic gloves lined with metallic strips, others tinkered with robotic LEGO
kits, while some played at a booth with video games.
Read more at: http://www.theepochtimes.com/n3/222835-google-sends-in-the-geeks-for-stem-education-in-new-york/
Tech Pitches NY Educators to
Embrace Smartphones in Classroom
On a perfect, cloudless, summer day the windowless halls of Murray Bergtraum
High School for Business Careers was filled with hundreds of students,
administrators, technology experts, and teachers.
Read more at: http://www.theepochtimes.com/n3/222792-tech-pitches-ny-educators-to-embrace-smartphones-in-classrooms/
Careers
You need to make yourself indispensable by acquiring skills....
Fewer Young Americans
Have Full-Time Jobs Now Than Last Year
According to a recent poll, young Americans are finding themselves with
fewer job opportunities as the recovery continues. The poll, conducted by
Gallup, discovered that only 43.6 percent of Americans ages 18 to 29 had a
full-time job in June 2013. That rate is lower than the 47 percent of
millennials who were employed full-time in 2012. In fact, more young Americans
reported to be employed full-time three years ago than last month.
Read more at: http://www.huffingtonpost.com/2013/07/28/young-americans-jobs_n_3667244.html
17 Startup Founders Give Us Advice On How To Become Insanely Successful
Starting or working at a startup can be one of the most stressful things a
person does in his or her life.
Read more at: http://www.businessinsider.com/startup-founders-give-life-advice-2013-7#tim-westergren-founder-of-pandora-1
6 Factors To Consider When Asking For A Job Referral
Whether you're unemployed or supported by a regular paycheck, job hunting and
blindly sending out résumés can be a tiring and frustrating experience.
So when the career gods smile in
your direction and provide your dream position at a company where you know an
employee, it can feel as though your professional traffic jam just opened onto
the six-lane new-job freeway. But before you fire off that "Will you refer
me?" email, consider some of these important factors that can make or
break your chances at an interview.
Read more at: http://www.savvysugar.com/How-Ask-Personal-Job-Referral-25250463?image_nid=25250463#ixzz2aRmjD5vc
Are You A Workaholic Or An Overearner?
Henry Nadler spends up to 12 hours a day working as a remote creative director,
conceiving and executing campaigns for a New York–based ad agency—and his hard
work shows up in his six-figure paycheck.
Read more at: http://www.learnvest.com/2013/08/are-you-an-overearner-a-dangerous-new-work-trend/#ixzz2ao54B7Hw
Tech
This Technology Can Tell Whether People Really Mean What They Say
What we say and what we feel don't always match up.
But what if there was a way to tell what someone was feeling regardless of what they were saying? And what if this technology could be incorporated into technical applications like Siri?
Imagine if Siri knew when you were in a bad mood and could put on the right music to pick you up? Or if your car could sense your road rage, and automatically slow down the vehicle? In the not so distant future they might.
Watch below to learn how it works
and to see what the software can do when it analyzes the emotions of
politicians:
Read more at: http://www.businessinsider.com/beyond-verbal-voice-analysis-software-2013-7#ixzz2aRnhYLgv
Super Thin And Flexible Circuits Clear The Way For Truly Wearable
Computers
A wispy new kind of electronic circuit that can conform to every shape your
body takes could give amputees greater control over artificial limbs, spawn
truly controller-free video gaming, and make wearable devices like fitness
trackers and computers so unnoticeable we never bother taking them off.
Read more at: http://www.businessinsider.com/flexible-thin-electronics-breakthrough-2013-7#ixzz2aRovbMl8
Language
9 reasons why print dictionaries
are better than online dictionaries
1. When you open a dictionary to any two-page spread, you are usually looking
up a word. It is usually the case, though, that your eye wanders. Words are
tantalizing, and a dictionary page holds so much information that it is easy to
see something else interesting on the page. Print dictionaries allow for
serendipity.
Read more at: http://theweek.com/article/index/246387/9-reasons-why-print-dictionaries-are-better-than-online-dictionaries
Linking
There’s Gold in Them Thar Links! -Tips and Tools to Evaluate Your Link ProspectsI don’t think we can escape the simple fact that, as long as Google and other search engines use links as a positive ranking signal, we will always be doing link building. I know, people ask if link building is dead, like all the time. The answer to that is Nope, like all the time. Granted, links can also be used to negatively affect your ranking. It’s a prime weapon of choice for negative SEO, for example. And if your anchor texts are “over-optimized”, there will be slaps handed out by black-and-white colored animals. (get it? penguins, pandas, oh my!) All links aren’t created equal of course, as who is linking to you matters more and more (relevancy is a huge factor). What I think we can all agree on, is that since you’re going to have to get links, they may as well be quality links, right?
Read more at: http://blog.hittail.com/2013/07/tips-and-tools-to-help-you-evaluate-your-link-prospects.html?utm_source=blog&utm_medium=email&utm_campaign=gold_them_thar_8_3_2013
Tags: seo search engine optimization language linking tech careers education tech education social media marketing