Thought For The Week


The words from Apple’s infamous “Here’s to the crazy ones” advertising campaign…

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.

Eclectic Stuff From Around The Web (Some of it really crazy, some really useful, some just really interesting and some (I hope) just valuable to you.)

A Mind-Blowing Dome Made by 6,500 Computer-Guided Silkworms
Your eyes are not deceiving you: The Silk Pavillion — an architectural experiment constructed at MIT, was “3-D printed” using 6,500 live silkworms. Humans have been breeding silkworms for fabric for over 5,000 years, but Media Lab professor Neri Oxman married their innate productivity with computerized efficiency. Oxman leads the Media Lab’s Mediated Matter group — a research team that experiments with advanced design and fabrication technologies with an eye towards biomimicry. Her diverse body of work includes the development of micro-sized robots that can build concrete structures as well as 3-D printed, high-fashion garments inspired by biological structures.
Read more at: http://www.wired.com/design/2013/07/your-next-3-d-printer-might-be-filled-with-worms?mbid=nl_wired_20130716

How saying thank you can boost friendships
Four years ago, I hit the reset button on my personal life. I lost my father and beloved grandmother, one right after the other, and burnt out in a demanding job. When I finally looked up from the fog to start rebuilding my life, I realized how unexpected and new friends had shown up and cared for me in a major way. I wanted to do something, anything, to show them how much their friendship and care mattered to me. So the night before my birthday, I sat down and wrote them each of them a letter to say thank you.
Read more at: http://getlifeboat.com/friend-blog/the-gratitude-effect/

How to Get Everything You Want. Seriously
You'd like to be successful in everything you do, of course. Here's how to make it happen.
Read more at: http://www.inc.com/dave-kerpen/how-to-get-everything-you-want.html

 

*THIS IS THE STORY OF CAPTHCA
Luis von Ahn: Massive-scale online collaboration
After re-purposing CAPTCHA so each human-typed response helps digitize books, Luis von Ahn wondered how else to use small contributions by many on the Internet for greater good. In this talk, he shares how his ambitious new project, Duolingo, will help millions learn a new language while translating the Web quickly and accurately -- all for free.
See the talk at:
http://www.ted.com/talks/luis_von_ahn_massive_scale_online_collaboration.html

 

Affiliate Marketing

How to Earn More Through Affiliate Marketing
If you’re new to affiliate marketing, this guide will help you maximize the time, energy and sweat that you put into your site or mobile app!
Read more at: http://www.business2community.com/affiliate-marketing/how-to-earn-more-through-affiliate-marketing-0559220#CYL0oVEw2ZgbzoM6.99


Search

Google Penguin 2.0: The Saviour of Search Results?
in May this year, Google rolled out the algorithm update ‘Penguin 2.0‘, a sure sign that they were looking to do their very best to target websites that use spammy and manipulative tactics to rank higher in search engine rankings for the terms they choose. The SEO community are well aware that the first Penguin algorithm caused the entire industry to sit up and start being a little more honest about the way they operated
Read more athttp://www.business2community.com/seo/google-penguin-2-0-the-saviour-of-search-results-0559670#M20X1sfyZRawf6Zp.99

 

SEO

SEO Strategies That Can Hurt Your Website Rankings
There is so much information available regarding the practice of search engine optimization (SEO) that it can be difficult at times to sort out what to do and what not to do. There are so-called experts selling their tips and "advice" online and unfortunately many of the methods they are teaching can actually damage your website from ranking online.
Read more at: http://www.entrepreneur.com/article/227494#ixzz2ZlUwM8dR


Facebook

How Much Is A Facebook 'Like' Worth To A Brand?
As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. 
Read more at: http://www.businessinsider.com/brands-spend-on-facebook-not-effective-2013-7#ixzz2ZXDINiuE

 

Content

Infographic: A Beginner’s Guide to Content Marketing
78% of CMOs see custom content as the future of marketing. Here’s a look at how consumers feel about content marketing and best practices to get started.
Read more at: http://advertising.yahoo.com/blogs/advertising/infographic-beginner-guide-content-marketing-225140809.html

Turn Your People into Better Brand Journalists: 4 Newsroom Practices
Your organization has embraced content marketing and you’ve gotten into a good rhythm of creating content, including several weekly blog posts, a monthly infographic, and quarterly white papers. You’re getting terrific feedback from your audience, and the sales teams’ conversations with prospects are being conducted on a higher plane — focused on benefits rather than features.

Read more at: http://contentmarketinginstitute.com/2013/07/better-brand-journalists-newsroom-practices/

Color

How Do Colors Affect Purchases? The Video
A couple of years ago we released an infographic called How Do Colors Affect Purchases? Since then, it has become wildly successful because it provides readers with a lot of valuable information they can use when choosing colors for websites, products, and marketing materials.
Read more at: http://blog.kissmetrics.com/color-psychology-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KISSmetrics+%28KISSmetrics+Marketing+Blog%29

Are Your Colors Helping Your Brand?
Choosing brand colors to represent your business is one of the most difficult tasks you may face as you create your marketing materials.
Read more at: http://www.bigbrandsystem.com/colors-help-brand/

 

Careers

17 Ways Successful People Keep Work From Destroying Their Lives
Working incessantly to achieve career success is  frequently prioritized above mental health and personal obligations.While balancing work and life might not be easy early in one's career, figuring it out is necessary to lifelong satisfaction
Read more at: http://www.businessinsider.com/tips-for-work-life-balance-2013-7?op=1#ixzz2ZUJE7YQH

Language

Prepositions: The super-handy and horribly confusing widgets of language
To, from, of, by: The little linguistic bits that we use to fit in gaps and hold things together or keep them apart. But it's all rather arbitrary.
Read more at: http://theweek.com/article/index/244295/prepositions-the-super-handy-and-horribly-confusing-widgets-of-language

 

Email Marketing

How to boost your content email clicks by 200%
Want a simple trick to see your content and newsletter clicks shoot straight through the roof? What marketer wouldn’t want that, right?
Read more at: http://digitalmarketer.com/how-to-boost-your-content-email-clicks-by-200/