Two Thoughts For This Week

There are no shortcuts to any place worth going.
                                                             ....Beverly Sills

Dig dig a little deeper in the well boys
Dig a little deeper in the well
If you want a good cool drink of water
You gotta dig a little deeper in the well.
                             .....The Oak Ridge Boys

 
Site of The Week

The Gates Notes
The personal website of Bill Gates - on which he shares his thoughts on many subjects and lists his extensive reading list. Well worth a look.
http://www.thegatesnotes.com/


Eclectic Stuff From Around The Web. Some of it really crazy, some really useful, some just really interesting and all (I hope) valuable for you.

10 Reasons to Forgive the Person You Hate the Most
Forgiveness allows us to take responsibility for our own happiness.
Read more at: 
http://www.marcandangel.com/2013/07/23/10-reasons-to-forgive-the-person-you-hate-the-most/

The Art of Creating a Community
Create something worth building a community around
Read more at: 
http://blog.guykawasaki.com/2006/02/the_art_of_crea.html#ixzz2ZgHhBok5

What Inspires Me: Leadership Against All Odds
I may have to write several posts to answer this question. What inspires me? I think of beauty, generosity, a star-filled night to remind me of how connected we are in a vast universe – all of it inspires me. But let me start with the leadership qualities of people I am lucky to have met.
Read more at: 
http://www.linkedin.com/today/post/article/20130725132433-27435-what-inspires-me-leadership-against-all-odds

28 Excellent Books You Can Read For Free
NOTE: If you don't have a Kindle and you have a PC or Android device you can download the Kindle Reader for free from Amazon right here: http://www.amazon.com/Amazon-com-Kindle-for-Android/dp/B004DLPXAO/ref=sr_1_1?ie=UTF8&qid=1374966303&sr=8-1&keywords=kindle+for+pc
Read more at: http://www.thesimpledollar.com/2012/08/10/28-great-books-you-can-read-for-free/#ixzz2aI2Sr9Dr

Suspending disbelief with Samuel Taylor Coleridge
Samuel Taylor Coleridge, author of The Rime of the Ancient Mariner and Kubla Khandied on 25 July 1834. Europeana contains a great collection relating to Coleridge, from a variety of sources including institutions in the UK, Germany and Poland. Coleridge was an English poet, literary critic and philosopher, a friend of poet William Wordsworth, and an opium addict. His critical work on Shakespeare was highly influential. With his friend Robert Southey, he tried to found a utopian commune-like society called Pantisocracy – but it didn’t last long.
Read more at: http://blog.europeana.eu/2013/07/suspending-disbelief-with-samuel-taylor-coleridge/

The Two-Minute Game that Reveals How People Perceive You
We often write about B-school research findings in this space. Now we're going to let you take part. 
Read (and watch) more at: 
http://blogs.hbr.org/hbr/hbreditors/2013/07/the_two_minute_game_that_reveals_how_people_perceive_you.html


Blogging

How to Find Free Images Online
As a long-time blogger, I’m always on the hunt for places to find free photos on the Internet. I want cool, interesting, evocative images that don’t look like they were taken fifty years ago, and don’t look like everyone else has them. Even if you’re not a blogger, though, you may have use for using free images in projects you’re working on. Here is my (updated) list of favorite places to find free images online.
Read more at:
 http://clairediazortiz.com/how-to-find-free-images-online/

Travel Blogging Today: It’s Complicated
When Keith Jenkins plans a trip, he doesn’t have to cobble together vacation days, or frequent flier miles, or scour the Web for deals on big-ticket items like hotels. Mr. Jenkins, the Amsterdam-based blogger behind Velvet Escape (velvetescape.com), simply finds sponsors.
Read more at:
 http://travel.nytimes.com/2013/07/28/travel/travel-blogging-today-its-complicated.html?hp&_r=0

How to Start a Company Blog – 10 Steps for Success
Before you jump into starting a company blog, be sure you’ve got all the pieces in place to ensure your long-term success.
Read more at:
 http://www.business2community.com/blogging/how-to-start-a-company-blog-10-steps-for-success-0559618#t6TQOAuQjzXdOtm1.99


Social Media

How to Be Social: A Social Media Manifesto
{Or, The Ten Worst Social Media Marketing Mistakes, and How to Avoid Them
Read more at: 
http://clairediazortiz.com/wp-content/uploads/2012/02/How-to-Be-Social-ClaireDiazOrtiz.com-PDF.pdf


Keyword Research

Keyword Research Is Key to Online Success
Good keyword research is the cornerstone of any website’s success.
Read more at:
 http://www.aboutus.org/Learn/Keyword-Research-Is-Key-to-Online-Success
 

Affiliate Marketing

How to Earn More Through Affiliate Marketing (thanks to Mariam!)
If you’re new to affiliate marketing, this guide will help you maximize the time, energy and sweat that you put into your site or mobile app! Online publishers of all stripes – whether they be a large editorial site like LuckyMagazine.com or Gawker, social channels like Twitter or YouTube, a forum, or blogs like fashion blogs, mommy blogs or consumer electronics blogs – are using affiliate marketing to make money. 
Read more at: 
http://www.business2community.com/affiliate-marketing/how-to-earn-more-through-affiliate-marketing-0559220#HL0cv3QsteVyvysQ.99
 

Search

Nearly Half of All Website Traffic Comes From Organic Search
The largest share by far of website visits come from organic search.
Read more at: 
http://www.business2community.com/online-marketing/nearly-half-of-all-website-traffic-comes-from-organic-search-0559654#FYXeYKGPjUXII0kL.99


 
SEO

Social Media SEO Basics
Social media SEO has become an important factor with changes to search engine algorithms. SEO has been an integral part of digital marketing for a long time now. However, search engine algorithms now look for pages and blog posts shared on different social media networks and the number of shares that they get.
Read more at: 
http://www.business2community.com/seo/social-media-seo-basics-0560374#XK7sqcmf4oHPR5ib.99


Facebook

Internet Marketing Company Fishbat Analyzes The Effects Of Facebook’s New Newsfeed Filter
Facebook is planning to release a new feature that lets users of the popular social network provide feedback as to why they chose to hide a post or series of posts from their news feed.
Read more at: 
http://www.dailymarkets.com/stock/2013/07/28/internet-marketing-company-fishbat-analyzes-the-effects-of-facebooks-new-newsfeed-filter/


Content

Best Practices in Business to Business (B2B) Content Marketing [INFOGRAPHIC]
Content provider ContentCrossroads.com recently developed an infographic about best practices for B2B marketers, including the most popular, most profitable and easiest content to develop for B2B marketers looking to gain the attention of prospects
Read more at:
 http://www.natlawreview.com/article/best-practices-business-to-business-b2b-content-marketing-infographic

2 Little-Known Devices Behind Effective Business Storytelling
As the digital world struggles to define the elements of effective content marketing, it may be useful to examine some of the core concepts of storytelling to provide us with greater insight and understanding. 
Read more at: 
http://www.business2community.com/content-marketing/2-little-known-devices-behind-effective-business-storytelling-0551557#2MOY4MpjGCuk7Jd8.99


Color (both repeated from last week because they are important)

How Do Colors Affect Purchases? The Video
A couple of years ago we released an infographic called How Do Colors Affect Purchases? Since then, it has become wildly successful because it provides readers with a lot of valuable information they can use when choosing colors for websites, products, and marketing materials.
Read more at:
 http://blog.kissmetrics.com/color-psychology-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KISSmetrics+%28KISSmetrics+Marketing+Blog%29

Are Your Colors Helping Your Brand?
Choosing brand colors to represent your business is one of the most difficult tasks you may face as you create your marketing materials.
Read more at:
 http://www.bigbrandsystem.com/colors-help-brand/


Careers

5 Public Speaking Tips That'll Prepare You for Any Interview
Landing a job interview is incredibly exciting –- and often terrifying. But fear not. There are clever ways to transform your angst into nerves of steel. After all, a good interview should feel like a conversation, not an interrogation. Here are five essential key tips from the world of public speaking that’ll help you look just as awesome in person as you do on paper.
Read more at:
 http://mashable.com/2013/07/20/speaking-tips/#lead image:eyJzIjoiZyIsImkiOiJfMXB1NHM0Ync1aDFpZnlncmMyc3F4a2UxamRfIn0

Tony Hsieh: Don't Rule Out A Zappos Airline
Zappos founder Tony Hsieh said that the company often gets email from highly satisfied customers asking him to establish an airline or run the IRS.
Read more at:
 http://www.businessinsider.com/in-20-years-there-could-be-a-zappos-airline-2011-9#ixzz2ZsUdg8bk

Sending This One Email To Your Boss Can Change Your Career
The Power of One Simple Email
Read more at:
 http://blog.idonethis.com/post/56332620689/send-one-simple-email-to-make-your-job-better#ixzz2a3BnvDCN


Three Tough Questions Admissions Officers Use To Grill Harvard MBA Candidates
In a typical year, slightly more than 2,000 highly driven people are interviewed for admission to the prestigious MBA program at Harvard Business School. They’re subjected to a half-hour grilling by an admissions official to see if they are Harvard material.
Read more at:
 http://www.linkedin.com/today/post/article/20130725143741-17970806-10-toughest-questions-asked-in-a-harvard-mba-interview?trk=tod-posts-art-#ixzz2a70tHoZb



Language

11 Words That Don't Mean What They Sound Like
Read more at: http://mentalfloss.com/article/48829/11-words-dont-mean-what-they-sound#ixzz2ZxW8iLkQ 


Writing

Should We Write What We Know?
One of the three most famous writing mottoes is “Kill your darlings.” Commonly attributed to William Faulkner and others, the sentiment seems originally to have been expressed by Sir Arthur Quiller-Couch in the early 20th century. He said, “Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it — whole-heartedly — and delete it before sending your manuscript to press.Murder your darlings.” No matter the verb, the sentiment is that sometimes a passage can be improved by the removal of a metaphor, turn of phrase or quip to which one has become partial. True enough, but, in my experience, the problem of a well-turned phrase hurting the larger piece doesn’t come up all that often.
Read more at: 
http://opinionator.blogs.nytimes.com/2013/07/22/should-we-write-what-we-know/

That's it for today. Have a great week!