Broad Reach. Sailing off the wind. Sails wide open - usually a boats fastest point of sail. 
The Broad Reach Chronicles is my story telling platform - off the wind, providing plenty of open space to express...I'll blog about whatever's on my mind ... including a lot about Digital Marketing.


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Monday Morning Digest for Monday August 26, 2013

August 27, 2013

I want to pay special attention to two articles this week. One is a short video that I hope you'll share with everyone you know

One Easy Thing All White People Could Do That Would Make The World A Better Place
A Safeway clerk screwed up big time, but these two women handled it perfectly. Further proof that one person can have a huge impact.

The other is a VERY valuable article on how to start a successful money-making blog:
How I Built A Top 100 Blog In 12 Months & How You Can Do It Too!

This is the story of how this blog became a Technorati Top 100 Business Blog in just 1 year. I even took a month off!
Read more at:  

Hey, if you're finding this stuff interesting and valuable why not forward it to a friend so they can sign up to receive it themselves?????

Thought For The Week

I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. –Michael Jordan

Site of The Week

From the folks who brought us Blogger, here's Medium.  Medium is a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends. It’s designed for little stories that make your day better and manifestos that change the world. It’s used by everyone from professional journalists to amateur cooks. It’s simple, beautiful, collaborative, and it helps you find the right audience for whatever you have to say.
Go here:

Eclectic Stuff From Around The Web. Some of it really crazy, some really useful, some just really interesting and all (I hope) valuable for you.

One Easy Thing All White People Could Do That Would Make The World A Better Place
A Safeway clerk screwed up big time, but these two women handled it perfectly. Further proof that one person can have a huge impact.

How To Train Your Brain To See What Others Don't
Here are five things you should know about insight -- and ways to bring more "aha!" moments into your life.
Read more at:

The Kindly Brontosaurus
The amazing, prehistoric posture that will get you whatever you want, whenever you want it
....a foolproof method of persuasion for securing a seat on a packed flight—and for that matter, for convincing authority figures of all stripes to give us things that aren’t ours. This simple technique has an anodyne name that belies its hypnotic, even occult powers. It is known as the Kindly Brontosaurus.
Read more at:

Aspirin for Cancer Prevention
Even as the U.S. government continues to spend huge sums of money underwriting cancer research, public health agencies are failing to make people aware of a proven, well-tolerated, low-cost anti-cancer drug: aspirin.
Read more at:

The Science Behind Honey’s Eternal Shelf Life
Modern archeologists, excavating ancient Egyptian tombs, have often found something unexpected amongst the tombs’ artifacts: pots of honey, thousands of years old, and yet still preserved. Through millennia, the archeologists discover, the food remains unspoiled, an unmistakable testament to the eternal shelf-life of honey.
Read more at: 

What Causes Nightmares?
Was it something I ate?
Read more at:

57 Cognitive Biases That Screw Up How We Think
People aren't as rational as we would like to think.
Read more at:

Eco-Fashion Hits Times Square
Leigh Wallace had a good job in the fashion industry. As an off-price merchant, it was her job to shop and buy hundreds of thousands of units while wearing a different outfit every day of the week.

As the months went by and the company began to grow, Wallace started to wonder what the impact of all the items she was buying was having on the environment. From the production of the fabrics, mostly polyester based, to having the garments shipped thousands of miles away, it was not an environmentally friendly process.
Read more at:

Social Media Marketing

6 Effective Ways to Become a Successful Social Media Marketer
Even though people are aware of different social media marketing techniques, they still fail to become a successful marketer. By digging deeper into the details, you will realize that people invest too much time into social media marketing only to get little to no results. The more shocking thing is that these people think they are doing the right thing and try to justify their expenditure using different metrics. In reality, if you’re not getting tangible results, you’re doing something wrong. 
Read more at:



14 fascinating language facts from the U.S. Census bureau
Americans speak more than 300 languages
Read more at:



How Netflix killed the watercooler moment – and breathed new life into TV
The success of the Netflix model – releasing the entire season of House of Cards at once and online – has proved one thing: the audience wants the control. They want freedom. If they want to binge then we should let them binge. And through this new form of distribution, I think we have demonstrated that we have learned the lesson the music industry didn't learn: give people what they want, when they want it, in the form they want it in – at a reasonable price – and they'll more likely pay for it rather than steal it. Well, some will still steal it, but I believe this new model can take a bite out of piracy.
Read more at:


The Man Who Invented Modern Probability
If two statisticians were to lose each other in an infinite forest, the first thing they would do is get drunk. That way, they would walk more or less randomly, which would give them the best chance of finding each other. However, the statisticians should stay sober if they want to pick mushrooms. Stumbling around drunk and without purpose would reduce the area of exploration, and make it more likely that the seekers would return to the same spot, where the mushrooms are already gone.
Read more at:



Dying dolphins keep washing up on the Atlantic. Here’s what could be killing them
Factors that might cause bottlenose dolphins to croak in such high volumes include disease, toxin exposure, ocean acidification, and malnutrition. 
Read more at:


10 of the Most Counterintuitive Pieces of Advice from Famous Entrepreneurs
Advice about running a business isn't hard to come by on the internet, but sometimes it's the most counterintuitive advice that works best
Read more at:


Learn The Secrets & Mistakes Of 10 Leading SEO Experts
10 leading SEO experts have joined forces to share their top tips & secrets covering everything from penalty’s to link building. You’ll also learn about their biggest mistakes & how they recovered from them! It has taken a few months to put together so I hope you enjoy it
Read more at:


Engine: The History of a Concept, From 14th-Century Poetry to Google
We think of "engine" as a mechanical device, but the word has roots that go way further back, and illuminate some of its newer meanings.
Read more at:


Women at Google Looking Past the Glass Ceiling
When Isabelle Olsson, the lead industrial designer for Google Glass, arrived at Diane von Furstenberg’s New York studio to fit models for the new device, she wasn’t concerned about how the models would look strutting along the runway wearing tiny screens and computers on their faces. Instead, she was nervous about color.
Read more at:


How I Built A Top 100 Blog In 12 Months & How You Can Do It Too!
This is the story of how this blog became a Technorati Top 100 Business Blog in just 1 year. I even took a month off!
Read more at: 


Are You an Agile Content Creator? 6 Traits of Change Agents
In a previous post, I talked about why content marketers need to embrace change to survive in today’s environment. Beyond just surviving, what do content professionals need to thrive and prosper?

An agile learning mentality.
Read more at:


Mercedes Is Testing Google Glass Integration, and It Actually Works

I put the car in park, unplug the phone, and put Google Glass on my face. Within seconds, I’ve got step-by-step directions to a coffee shop down the street beamed directly to my eyeballs. This is what Mercedes-Benz has planned for the future, and not only do they have a functioning prototype, they’re working with Google to make it a reality.

It’s called “Door-to-Door Navigation,” and it’s just the latest in a string of high-tech pushes the automaker has made in the past few years. It started with Mercedes doubling its resources and employees at its Silicon Valley research center, which allowed the automaker to work on a thoroughly revised infotainment platform and develop one of the first comprehensive integrations of Apple’s iPhone into its entry level and youth-focused CLA.
Read more at:


The Common Core and the Common Good
Our educational system is not keeping up with that of many other industrialized countries, even as the job market becomes more global and international competition for jobs becomes steeper.

We have gone from the leader to a laggard.
Read more at:

American Education and the IQ Trap
For students, one score doesn't tell all.
Read more at:


How Brands Use Twitter [INFOGRAPHIC] (Thanks to Jenna Kronenberg for the tip!)
Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?
See it at:



Welcome to the Age of Denial
IN 1982, polls showed that 44 percent of Americans believed God had created human beings in their present form. Thirty years later, the fraction of the population who are creationists is 46 percent.

In 1989, when “climate change” had just entered the public lexicon, 63 percent of Americans understood it was a problem. Almost 25 years later, that proportion is actually a bit lower, at 58 percent.
Read more at:

That's it for this Monday morning. Have a great week!


Is This The End of SEO Firms?

August 13, 2013

Digital Inbound Marketing - They're Your Organization's Assets and You Must Build and Guard Them Dearly

Are the days of SEO service providers numbered? I think so and I'll explain why.

Two articles hit my inbox last week that I think help better explain why I think the end of SEO firms is in sight.  Why so I think this? Because clients of all kinds will soon realize (if they haven't already) that outsourcing their SEO, Search Engine Marketing and Social Media Marketing is dangerous to the f...

Continue reading...

Inbound Marketing Insight Monday Morning Digest for August 12, 2013

August 12, 2013

Thought For The Week

This is the inspirational memo Apple employees receive on their first day.

"There's work and there's your life's work.

The kind of work that has your fingerprints all over it. The kind of work that you'd never compromise on. That you'd sacrifice a weekend for. You can do that kind of work at Apple. People don't come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn't happen ...

Continue reading...

Inbound Marketing Insight Monday Morning Digest August 15, 2013

August 7, 2013

Thought For The Week

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain

Site of The Week

TED ED Lessons Worth Sharing
Create Lessons Worth Sharing around YouTube videos

Eclectic Stuff From Around The Web. Some of it really crazy, some really useful, some just rea...

Continue reading...

Inbound Marketing Insight - Monday Morning Digest July 29, 2013

July 29, 2013
Two Thoughts For This Week

There are no shortcuts to any place worth going.
                                                             ....Beverly Sills

Dig dig a little deeper in the well boys
Dig a little deeper in the well
If you want a good cool drink of water
You gotta dig a little deeper in the well.
                             .....The Oak Ridge Boys

Site of The Week

The Gates Notes
The personal website of Bill Gates - on which he shares his thoughts on many subjects and lists his extensive ...
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Inbound Marketing Insight - Monday Morning Digest July 22, 2013

July 23, 2013
Thought For The Week

The words from Apple’s infamous “Here’s to the crazy ones” advertising campaign…

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they chan...

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The Need for Inbound Marketing NOW From My Perspective as a CEO for Over 30 Years

July 13, 2013

I'm in a unique position, I can take an "inside out" approach to Digital Marketing because of my unique background. I've been a CEO for the majority of my business career and understand the complexity of running an organization. As well, I've been doing this, meaning Digital Marketing, since the mid-90's. That's as long or longer as anyone.

I was a CEO over 30 years and have seen a whole lot of change and nothing is changing as rapidly as marketing today. Years ago there was usually no more ...

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5 Things To Do Before You Build or Redesign Your Website

June 30, 2013

Way too many organizations, although they know they need a Website, don't know what it means to establish an effective online presence that brings new leads and customers and effectively nurtures sales.

I can't count the number of times that I've consulted with organizations who have spent way too much money building a site and then wonder why no one can find it. The answer is a simple one, so many people don't understand the very basic principles of building an online presence. This is quit...

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So, What's In It For Us?

June 25, 2013

One of the things that my father taught me was that your reputation was your most important asset. He taught me that the most important thing in life was to go to bed at night with the "knowingness" that you'd acted with integrity that day and every day. As important Dad taught me that you had to be able to look yourself in the mirror every morning and be proud of yourself.

I met a potential client the other day that inherited a legacy contract with a Web development company that actually he...

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How I Came To Be An Inbound Marketing Consultant

May 27, 2013

I admit it - damn it,  I’m an Internet addict. I have been since I first encountered the Web. My name is Maurice Bretzfield.

I first saw the Internet during the late spring or early summer of 1994. It blew my mind and changed the trajectory of my life.

I read an article in the paper about a local philanthropist and how he had donated a computer and Internet connection to the local library and went off to see what this Internet thing that I’d been hearing about was all about. I was about 47 ...

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  (C) Copyright 2009-2014. Maurice Bretzfield. All Rights Reserved.

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