Broad Reach. Sailing off the wind. Sails wide open - usually a boats fastest point of sail. 
The Broad Reach Chronicles is my story telling platform - off the wind, providing plenty of open space to express...I'll blog about whatever's on my mind ... including a lot about Digital Marketing.


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Inbound Marketing Insight Monday Morning Digest September 9, 2013

September 12, 2013
I hope you all had a wonderful Labor Day holiday. As we took last Monday off here's an expanded edition of the Monday Morning Digest.

Thought For The Week

The thought for this week is an Op Ed by Charles Blow of the New York Times. As we consider what to do in the face of Bashar Al-Assad's horrendous use of gas that killed more than 400 innocent children it's a poignant reminder that, in Mr. Blow's words that there  "are the millions of other children who die each year on this planet with little notice."
Read more at:

Site of The Week
Acxiom, one of the most secretive and prolific collectors of consumer information, is embarking on a novel public relations strategy: openness. On Wednesday, it plans to unveil a free Web site where United States consumers can view some of the information the company has collected about them
Read more at:

Eclectic Stuff From Around The Web. Some of it really crazy, some really useful, some just really interesting and all (I hope) valuable for you.

9 questions about Syria you were too embarrassed to ask 

The United States and allies are preparing for a possibly imminent series of limited military strikes against Syria, the first direct U.S. intervention in the two-year civil war, in retaliation for President Bashar al-Assad’s suspected use of chemical weapons against civilians.

If you found the above sentence kind of confusing, or aren’t exactly sure why Syria is fighting a civil war, or even where Syria is located, then this is the article for you. What’s happening in Syria is really important, but it can also be confusing and difficult to follow even for those of us glued to it.
Read more at:

The Most Successful People Always Follow Up When They Say They Will
Here’s an observation — the busiest, most successful people in business are the ones who follow-up when they say they will follow-up.
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‘The Most Dangerous Negro’
The Rev. Dr. Martin Luther King Jr.’s “I Have a Dream” so disturbed the American power structure that the F.B.I. started spying on him in what The Washington Post called “one of its biggest surveillance operations in history.” The speech even moved the head of the agency’s domestic intelligence division to label King “the most dangerous Negro of the future in this nation from the standpoint of Communism, the Negro and national security.”
Read more at:

Did you know? (7 talks) (Are you tying your shoes right?)
A delightfully useful collection of short explanations, how-to's and amusing trivia. Each of them is well worth the 3-6 minutes.
See these at TED:

The decline of serial killers and rise of the sharing economy
The booming market for peer-to-peer business is a reflection of Americans' renewed faith in strangers
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What I Learned Driving Through the Heartland
I suspected that spending most of my adult days in New York City and the rest largely outside the country had left significant gaps in my knowledge of America, not to mention unfair biases about the 10 heartland states I would be visiting, many of which I had never set foot in before.
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12 Minutes of Freedom in 460 Days of Captivity
I was 27 years old. I had spent most of the last seven years traveling the world, often by myself, as a backpacker, financing extended low-budget trips with stints working as a waitress in a couple of fancy cocktail lounges at home in Canada, in the oil-rich city of Calgary. With my saved-up tip money, I went through Venezuela, then Burma, then Bangladesh. I saw Pakistan and Syria, Ethiopia and Sudan. Each trip bolstered my confidence, convincing me that even while strife and terror hogged the international headlines, there was always something more hopeful and humane to be found on the ground.
Read more at:

23 Steps to 100,000 Visitors (Step-by-Step Guide)
I’ve created this guide to show you step-by-step how to get your
first 100,000 visitors.
Read more at:

Twitter Hires Its First Head Of Commerce To Make Shopping In 140 Characters A Reality
Twitter has hired Nathan Hubbard, formerly the CEO of Ticketmaster, as its first Head of Commerce. Hubbard reportedly began his new position yesterday, and will be tasked primarily with helping to grow Twitter’s revenue by making it more friendly to the retail shopping experience.
Read more at:

There's A Shady Tactic Shopping Sites Are Using To Get Money From You Every Month, Even If You Don't Buy Anything
One-time shoppers, beware: There's a tactic being used by e-commerce companies that boosts their revenue by consistently charging your bank or credit account, even if you haven't purchased anything recently.
Read more at:


A linguistic dissection of our affect/effect problem
Almost everyone mixes these two words up at some point. It didn't have to be this way.
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The future of handwriting
The pen is mightier than the keyboard
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Why Do So Many Incompetent Men Become Leaders?
There are three popular explanations for the clear under-representation of women in management, namely: (1) they are not capable; (2) they are not interested; (3) they are both interested and capable but unable to break the glass-ceiling: an invisible career barrier, based on prejudiced stereotypes, that prevents women from accessing the ranks of power. Conservatives and chauvinists tend to endorse the first; liberals and feminists prefer the third; and those somewhere in the middle are usually drawn to the second. But what if they all missed the big picture?
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How do other countries create “smarter” kids?
An excerpt from Amanda Ripley’s groundbreaking new book on rethinking education policy: ‘The Smartest Kids in the World — and How They Got That Way’
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10 tips for avoiding the tyranny of email
We bet you can't even finish reading this story without checking your email once
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Link Building

9 Things We Should Never Stop Doing in Link Building
A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices.
Read more at:

This Is Probably The Funniest, Most Effective Way To Deal With People Who Ignore Science Facts Ever
There are members of Congress in both parties who don't understand or accept basic science concepts. This hilarious video is dedicated to them.
See the video at:


Why The Next Steve Jobs Will Come From Kickstarter
The Kickstarter pitch video is the modern-day equivalent of two guys poking at a boxy computer in front of a crowd of bearded tech enthusiasts. It's a 21st-century version of a 1975 meeting of the Homebrew Computer Club where the attendees have just gotten a walkthrough of the first Apple computer from two young Steves Jobs and Wozniak.
Read more at:


Worst Cliches: 13 Expressions You Shouldn't Be Caught Dead Using
Clichés are the worst. Aside from being indicative of lazy speaking and lazy writing, they are rarely used correctly, and even when they are, they rarely make sense. Most popularized metaphors are outdated - who throws out bath water or sells tons of hotcakes anymore? Relying on such trite and nonsensical phrases shows an inability to discuss original thoughts or opinions, a.k.a. MAKES YOU UNBEARABLY BORING.
Read more at:

Eleven Untranslatable Words From Other Cultures
The relationship between words and their meaning is a fascinating one, and linguists have spent countless years deconstructing it, taking it apart letter by letter, and trying to figure out why there are so many feelings and ideas that we cannot even put words to, and that our languages cannot identify.
Read more at:


How to Promote a Blog For Free: 25 Ideas
Although many of us blog for business purposes, not all bloggers are getting paid for their work. On the other hand, most smaller businesses need to keep expenses in check when promoting their wares. We often get questions from clients and colleagues about our recommendations for low cost or free answers to how to promote a blog. Below are some quick hit tips that you can take advantage of when working to establish and grow your blog or overall website traffic.
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Samsung Exec Confirms Galaxy Gear Smartwatch Aimed At Younger, Hip Buyers Coming Sept. 4
Samsung’s Galaxy Gear smartwatch is poised to be the next big news in wearable tech, and it’s also rapidly becoming one of the worst kept secrets of the tech world.
Read more at:
With Funding From Top Flight Investors, Fast-Growing NoRedInk Is On A Mission To Rid The World Of Bad Grammar
The declining quality of humanities education (and student performance) in the U.S. has become a big problem. Last year, the College Board reported  that SAT scores in reading and writing have hit record lows, while this year, the state of New York revealed its new, Common Core-based test results, which found that only 31 percent of its students in third through eighth grade met the standard in language arts.
Read more at:

This $7,000 Master's Degree Is Scaring Colleges
The Georgia Institute of Technology rocked the higher education world when it announced plans to offer a fully online master’s degree in computer science for roughly one-seventh the price of its on-campus equivalent – less than $7,000.
Read more at:

9 Things Successful People Do In The First Week Of A New Job
Starting a new job gives me the jitters. Like traveling alone to a foreign country, it's exciting to learn and see new things but also nerve-racking to navigate logistics and interpret an alien language.
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Who Will Prosper in the New World
Self-driving vehicles threaten to send truck drivers to the unemployment office. Computer programs can now write journalistic accounts of sporting events and stock price movements. There are even computers that can grade essay exams with reasonable accuracy, which could revolutionize my own job, teaching. Increasingly, machines are providing not only the brawn but the brains, too, and that raises the question of where humans fit into this picture — who will prosper and who won’t in this new kind of machine economy? Who will do well?
Read more at:

19 Transferable Skills That Will Be Most Valuable In The Future
There is a way you can predict which skills will carry the most clout in the future workplace.
Read more at:

That's it for this Monday morning. Have a great week!

Monday Morning Digest for Monday August 26, 2013

August 27, 2013

I want to pay special attention to two articles this week. One is a short video that I hope you'll share with everyone you know

One Easy Thing All White People Could Do That Would Make The World A Better Place
A Safeway clerk screwed up big time, but these two women handled it perfectly. Further proof that one person can have a huge impact.

The other is a VERY val...

Continue reading...

Is This The End of SEO Firms?

August 13, 2013

Digital Inbound Marketing - They're Your Organization's Assets and You Must Build and Guard Them Dearly

Are the days of SEO service providers numbered? I think so and I'll explain why.

Two articles hit my inbox last week that I think help better explain why I think the end of SEO firms is in sight.  Why so I think this? Because clients of all kinds will soon realize (if they haven't already) that outsourcing their SEO, Search Engine Marketing and Social Media Marketing is dangerous to the f...

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Inbound Marketing Insight Monday Morning Digest for August 12, 2013

August 12, 2013

Thought For The Week

This is the inspirational memo Apple employees receive on their first day.

"There's work and there's your life's work.

The kind of work that has your fingerprints all over it. The kind of work that you'd never compromise on. That you'd sacrifice a weekend for. You can do that kind of work at Apple. People don't come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn't happen ...

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Inbound Marketing Insight Monday Morning Digest August 15, 2013

August 7, 2013

Thought For The Week

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain

Site of The Week

TED ED Lessons Worth Sharing
Create Lessons Worth Sharing around YouTube videos

Eclectic Stuff From Around The Web. Some of it really crazy, some really useful, some just rea...

Continue reading...

Inbound Marketing Insight - Monday Morning Digest July 29, 2013

July 29, 2013
Two Thoughts For This Week

There are no shortcuts to any place worth going.
                                                             ....Beverly Sills

Dig dig a little deeper in the well boys
Dig a little deeper in the well
If you want a good cool drink of water
You gotta dig a little deeper in the well.
                             .....The Oak Ridge Boys

Site of The Week

The Gates Notes
The personal website of Bill Gates - on which he shares his thoughts on many subjects and lists his extensive ...
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Inbound Marketing Insight - Monday Morning Digest July 22, 2013

July 23, 2013
Thought For The Week

The words from Apple’s infamous “Here’s to the crazy ones” advertising campaign…

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they chan...

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The Need for Inbound Marketing NOW From My Perspective as a CEO for Over 30 Years

July 13, 2013

I'm in a unique position, I can take an "inside out" approach to Digital Marketing because of my unique background. I've been a CEO for the majority of my business career and understand the complexity of running an organization. As well, I've been doing this, meaning Digital Marketing, since the mid-90's. That's as long or longer as anyone.

I was a CEO over 30 years and have seen a whole lot of change and nothing is changing as rapidly as marketing today. Years ago there was usually no more ...

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5 Things To Do Before You Build or Redesign Your Website

June 30, 2013

Way too many organizations, although they know they need a Website, don't know what it means to establish an effective online presence that brings new leads and customers and effectively nurtures sales.

I can't count the number of times that I've consulted with organizations who have spent way too much money building a site and then wonder why no one can find it. The answer is a simple one, so many people don't understand the very basic principles of building an online presence. This is quit...

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So, What's In It For Us?

June 25, 2013

One of the things that my father taught me was that your reputation was your most important asset. He taught me that the most important thing in life was to go to bed at night with the "knowingness" that you'd acted with integrity that day and every day. As important Dad taught me that you had to be able to look yourself in the mirror every morning and be proud of yourself.

I met a potential client the other day that inherited a legacy contract with a Web development company that actually he...

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