Broad Reach. Sailing off the wind. Sails wide open - usually a boats fastest point of sail. 
The Broad Reach Chronicles is my story telling platform - off the wind, providing plenty of open space to express...I'll blog about whatever's on my mind ... including a lot about Digital Marketing.
 

 

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Showing Tag: " inbound marketing" (Show all posts)

Is This The End of SEO Firms?

Posted by Maurice Bretzfield on Tuesday, August 13, 2013, In : Inbound Marketing 

Digital Inbound Marketing - They're Your Organization's Assets and You Must Build and Guard Them Dearly

Are the days of SEO service providers numbered? I think so and I'll explain why.

Two articles hit my inbox last week that I think help better explain why I think the end of SEO firms is in sight.  Why so I think this? Because clients of all kinds will soon realize (if they haven't already) that outsourcing their SEO, Search Engine Marketing and Social Media Marketing is dangerous to the f...


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Inbound Marketing Insight Monday Morning Digest for August 12, 2013

Posted by Maurice Bretzfield on Monday, August 12, 2013, In : Monday Morning Digest 

Thought For The Week

This is the inspirational memo Apple employees receive on their first day.

"There's work and there's your life's work.

The kind of work that has your fingerprints all over it. The kind of work that you'd never compromise on. That you'd sacrifice a weekend for. You can do that kind of work at Apple. People don't come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn't happen ...


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The Need for Inbound Marketing NOW From My Perspective as a CEO for Over 30 Years

Posted by Maurice Bretzfield on Saturday, July 13, 2013, In : Inbound Marketing 

I'm in a unique position, I can take an "inside out" approach to Digital Marketing because of my unique background. I've been a CEO for the majority of my business career and understand the complexity of running an organization. As well, I've been doing this, meaning Digital Marketing, since the mid-90's. That's as long or longer as anyone.

I was a CEO over 30 years and have seen a whole lot of change and nothing is changing as rapidly as marketing today. Years ago there was usually no more ...


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How I Came To Be An Inbound Marketing Consultant

Posted by Maurice Bretzfield on Monday, May 27, 2013, In : General Topics 

I admit it - damn it,  I’m an Internet addict. I have been since I first encountered the Web. My name is Maurice Bretzfield.

I first saw the Internet during the late spring or early summer of 1994. It blew my mind and changed the trajectory of my life.

I read an article in the paper about a local philanthropist and how he had donated a computer and Internet connection to the local library and went off to see what this Internet thing that I’d been hearing about was all about. I was about 47 ...


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What is Inbound Marketing - It's Context, Context and More Context

Posted by Maurice Bretzfield on Wednesday, May 15, 2013, In : Inbound Marketing 

During the talks that I give I'm often asked "what is Inbound Marketing". Well, simply it's a combination of elements woven together into a system, a contextual marketing system, that is data-driven and produces superior ROI (Return on Investment). That's the short and easy answer.

I think that the term "Inbound Marketing" is misleading - and outdated. What we are really talking about here is "contextual marketing", a data-driven marketing system that turns traditional marketing on its hea...


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This Is Huuuuuge

Posted by Maurice Bretzfield on Saturday, May 11, 2013, In : Inbound Marketing 

I attend a regular TEDx event here in New York City. We meet weekly, watch a TED talk and then discuss it among the group. It's an hour well spent and I invite you to join us at 5:30 on Friday evenings in a great space in Midtown  (contact me if you are interested in joining us).

A couple of years ago we watched a great talk, "The Mathematics of History", given by Google Fellow, Jean Baptiste-Michel. It was a fascinating glimpse into the future of data analysis and sparked a conversation ...


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