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Showing Tag: "content" (Show all posts)

Inbound Marketing Insight Monday Morning Digest for Monday September 16, 2013

Posted by Maurice Bretzfield on Monday, September 16, 2013, In : Monday Morning Digest 

Thought For The Week

“It takes a good and creative person to do something simply.”
                                    ...Dick Newick, Sailboat Design Visionary

 
Site of The Week

The Utne Reader - "Cure Ignorance"
Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues ...


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Monday Morning Digest for Monday August 26, 2013

Posted by Maurice Bretzfield on Tuesday, August 27, 2013, In : Monday Morning Digest 

I want to pay special attention to two articles this week. One is a short video that I hope you'll share with everyone you know

One Easy Thing All White People Could Do That Would Make The World A Better Place
A Safeway clerk screwed up big time, but these two women handled it perfectly. Further proof that one person can have a huge impact.
WATCH THIS VIDEO:
http://www.upworthy.com/one-easy-thing-all-white-people-could-do-that-would-make-the-world-a-better-place-5

The other is a VERY val...


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Is This The End of SEO Firms?

Posted by Maurice Bretzfield on Tuesday, August 13, 2013, In : Inbound Marketing 

Digital Inbound Marketing - They're Your Organization's Assets and You Must Build and Guard Them Dearly

Are the days of SEO service providers numbered? I think so and I'll explain why.

Two articles hit my inbox last week that I think help better explain why I think the end of SEO firms is in sight.  Why so I think this? Because clients of all kinds will soon realize (if they haven't already) that outsourcing their SEO, Search Engine Marketing and Social Media Marketing is dangerous to the f...


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Inbound Marketing Insight Monday Morning Digest for August 12, 2013

Posted by Maurice Bretzfield on Monday, August 12, 2013, In : Monday Morning Digest 

Thought For The Week

This is the inspirational memo Apple employees receive on their first day.

"There's work and there's your life's work.

The kind of work that has your fingerprints all over it. The kind of work that you'd never compromise on. That you'd sacrifice a weekend for. You can do that kind of work at Apple. People don't come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn't happen ...


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Inbound Marketing Insight - Monday Morning Digest July 29, 2013

Posted by Maurice Bretzfield on Monday, July 29, 2013, In : Monday Morning Digest 
Two Thoughts For This Week

There are no shortcuts to any place worth going.
                                                             ....Beverly Sills

Dig dig a little deeper in the well boys
Dig a little deeper in the well
If you want a good cool drink of water
You gotta dig a little deeper in the well.
                             .....The Oak Ridge Boys

 
Site of The Week

The Gates Notes
The personal website of Bill Gates - on which he shares his thoughts on many subjects and lists his extensive ...
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Inbound Marketing Insight - Monday Morning Digest July 22, 2013

Posted by Maurice Bretzfield on Tuesday, July 23, 2013,
Thought For The Week


The words from Apple’s infamous “Here’s to the crazy ones” advertising campaign…

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they chan...


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5 Things To Do Before You Build or Redesign Your Website

Posted by Maurice Bretzfield on Sunday, June 30, 2013, In : General Topics 

Way too many organizations, although they know they need a Website, don't know what it means to establish an effective online presence that brings new leads and customers and effectively nurtures sales.

I can't count the number of times that I've consulted with organizations who have spent way too much money building a site and then wonder why no one can find it. The answer is a simple one, so many people don't understand the very basic principles of building an online presence. This is quit...


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Content, Content, Content

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

You've heard it, "on the Internet, content is king". But it bears repeating, "on the Internet, content is king" - because it is, it really, really is!

But, there is content and then there is effective content.  Your organization must create effective content - content that communicates in a meaningful way. This is content that is carefully crafted based on what you already know that your customer finds compelling and useful, and most important, content that they want from you.

Because cont...


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Things To Consider Before Starting to Develop Your Inbound Marketing Plan

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 
Inbound Marketing is not a marketing tactic, a channel or a technology - it’s a strategy.

It's not enough to “do” Inbound Marketing. To see great results organizations must commit to the model, optimize it continually, and pursue it relentlessly. The result is a vastly diminished cost of customer acquisition provable by measuring ROI.

The difference is that Inbound Marketing integrates business process and technology to drive higher-value lead generation through data-driven demand cr...


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