During the talks that I give I'm often asked "what is
Inbound Marketing". Well, simply it's a combination of elements woven
together into a system, a contextual marketing system, that is data-driven and
produces superior ROI (Return on Investment). That's the short and easy answer.
I think that the term "Inbound Marketing" is
misleading - and outdated. What we are really talking about here is "contextual marketing", a data-driven
marketing system that turns traditional marketing on its hea...
Continue reading ...