Broad Reach. Sailing off the wind. Sails wide open - usually a boats fastest point of sail. 
The Broad Reach Chronicles is my story telling platform - off the wind, providing plenty of open space to express...I'll blog about whatever's on my mind ... including a lot about Digital Marketing.
 

 

Bookmark and Share

Showing Tag: "digital" (Show all posts)

Digital Strategy Development (During The Time of The CoronaVirus) ...and think on these things.

Posted by Maurice Bretzfield on Sunday, July 5, 2020,

A crisis reveals much about human nature as it changes aspects of how we live and conduct our daily routines.


Your business, and your customers’ businesses have been shut down for nearly four months now. Some, most or many of your customers are social distancing and don’t want to go into malls or stores. Some, probably many, of those retail stores won’t survive and many small retailers will not be able to reopen. 


But while retailers including J. Crew, JCPenney, and even Neiman Marcus hav...


Continue reading ...
 

Problems Solved - and, New Opportunities

Posted by Maurice Bretzfield on Friday, July 3, 2020, In : Opportunities 




It’s hard to imagine how primitive our methods were back in the late 90’s and early 2000’s when all this started to take off, but one of my most favorite solutions to an imminent threat was a solution that we created for The Disney Store Online.


It was early and all manner of shit could, and frequently did, hit the fan.


One day I received a phone call from Disney with instructions that we should immediately shut down the Disney Store Online Affiliate Network that we’d painstakingly buil...


Continue reading ...
 

A Weekly Update of Tips, Hacks. Articles, Tools and News You Can Use

Posted by Maurice Bretzfield on Tuesday, December 9, 2014, In : Monday Morning Digest 
A Weekly Update of Tips, Hacks. Articles, Tools and News You Can Use.

Total resources in my private compendium as of this date: 1978. If you are a client or student you have the link. 
I curate so that you don't have to!


I've added many resources to my curated compendium of links this week. My students and clients have the link. Some highlights of newly added items are:

Tools Of The Trade, Articles and White Papers:

  • AddThis (www.addthis.com): AddThis launched a gorgeous new "state of the art" webs...

Continue reading ...
 

Is This The End of SEO Firms?

Posted by Maurice Bretzfield on Tuesday, August 13, 2013, In : Inbound Marketing 

Digital Inbound Marketing - They're Your Organization's Assets and You Must Build and Guard Them Dearly

Are the days of SEO service providers numbered? I think so and I'll explain why.

Two articles hit my inbox last week that I think help better explain why I think the end of SEO firms is in sight.  Why so I think this? Because clients of all kinds will soon realize (if they haven't already) that outsourcing their SEO, Search Engine Marketing and Social Media Marketing is dangerous to the f...


Continue reading ...
 

The Need for Inbound Marketing NOW From My Perspective as a CEO for Over 30 Years

Posted by Maurice Bretzfield on Saturday, July 13, 2013, In : Inbound Marketing 

I'm in a unique position, I can take an "inside out" approach to Digital Marketing because of my unique background. I've been a CEO for the majority of my business career and understand the complexity of running an organization. As well, I've been doing this, meaning Digital Marketing, since the mid-90's. That's as long or longer as anyone.

I was a CEO over 30 years and have seen a whole lot of change and nothing is changing as rapidly as marketing today. Years ago there was usually no more ...


Continue reading ...
 
 

 

  (C) Copyright 2009-2014. Maurice Bretzfield. All Rights Reserved.

Make a free website with Yola