Broad Reach. Sailing off the wind. Sails wide open - usually a boats fastest point of sail. 
The Broad Reach Chronicles is my story telling platform - off the wind, providing plenty of open space to express...I'll blog about whatever's on my mind ... including a lot about Digital Marketing.
 

 

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Showing Tag: "internet marketing" (Show all posts)

Digital Strategy Development (During The Time of The CoronaVirus) ...and think on these things.

Posted by Maurice Bretzfield on Sunday, July 5, 2020,

A crisis reveals much about human nature as it changes aspects of how we live and conduct our daily routines.


Your business, and your customers’ businesses have been shut down for nearly four months now. Some, most or many of your customers are social distancing and don’t want to go into malls or stores. Some, probably many, of those retail stores won’t survive and many small retailers will not be able to reopen. 


But while retailers including J. Crew, JCPenney, and even Neiman Marcus hav...


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Problems Solved - and, New Opportunities

Posted by Maurice Bretzfield on Friday, July 3, 2020, In : Opportunities 




It’s hard to imagine how primitive our methods were back in the late 90’s and early 2000’s when all this started to take off, but one of my most favorite solutions to an imminent threat was a solution that we created for The Disney Store Online.


It was early and all manner of shit could, and frequently did, hit the fan.


One day I received a phone call from Disney with instructions that we should immediately shut down the Disney Store Online Affiliate Network that we’d painstakingly buil...


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A Weekly Update of Tips, Hacks. Articles, Tools and News You Can Use

Posted by Maurice Bretzfield on Tuesday, December 9, 2014, In : Monday Morning Digest 
A Weekly Update of Tips, Hacks. Articles, Tools and News You Can Use.

Total resources in my private compendium as of this date: 1978. If you are a client or student you have the link. 
I curate so that you don't have to!


I've added many resources to my curated compendium of links this week. My students and clients have the link. Some highlights of newly added items are:

Tools Of The Trade, Articles and White Papers:

  • AddThis (www.addthis.com): AddThis launched a gorgeous new "state of the art" webs...

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How I Came To Be An Inbound Marketing Consultant

Posted by Maurice Bretzfield on Monday, May 27, 2013, In : General Topics 

I admit it - damn it,  I’m an Internet addict. I have been since I first encountered the Web. My name is Maurice Bretzfield.

I first saw the Internet during the late spring or early summer of 1994. It blew my mind and changed the trajectory of my life.

I read an article in the paper about a local philanthropist and how he had donated a computer and Internet connection to the local library and went off to see what this Internet thing that I’d been hearing about was all about. I was about 47 ...


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