Sign up for my weekly digest of the best of Newsletters, Blogs, Articles, Videos and News from around the Web about Internet Marketing Strategy and other cool stuff from around the web - in your Inbox every Monday Morning!

          I will never sell or share your Email address. Ever!

Subscribe to my mailing list

* indicates required
Subscribe to Maurice Bretzfield's
Internet Marketing Blog

 

Bookmark and Share

Showing Tag: "marketing" (Show all posts)

A Weekly Update of Tips, Hacks. Articles, Tools and News You Can Use

Posted by Maurice Bretzfield on Tuesday, December 9, 2014, In : Monday Morning Digest 
A Weekly Update of Tips, Hacks. Articles, Tools and News You Can Use.

Total resources in my private compendium as of this date: 1978. If you are a client or student you have the link. 
I curate so that you don't have to!


I've added many resources to my curated compendium of links this week. My students and clients have the link. Some highlights of newly added items are:

Tools Of The Trade, Articles and White Papers:

  • AddThis (www.addthis.com): AddThis launched a gorgeous new "state of the art" webs...

Continue reading ...
 

Inbound Marketing Insight Monday Morning Digest for Monday September 16, 2013

Posted by Maurice Bretzfield on Monday, September 16, 2013, In : Monday Morning Digest 

Thought For The Week

“It takes a good and creative person to do something simply.”
                                    ...Dick Newick, Sailboat Design Visionary

 
Site of The Week

The Utne Reader - "Cure Ignorance"
Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues ...


Continue reading ...
 

Monday Morning Digest for Monday August 26, 2013

Posted by Maurice Bretzfield on Tuesday, August 27, 2013, In : Monday Morning Digest 

I want to pay special attention to two articles this week. One is a short video that I hope you'll share with everyone you know

One Easy Thing All White People Could Do That Would Make The World A Better Place
A Safeway clerk screwed up big time, but these two women handled it perfectly. Further proof that one person can have a huge impact.
WATCH THIS VIDEO:
http://www.upworthy.com/one-easy-thing-all-white-people-could-do-that-would-make-the-world-a-better-place-5

The other is a VERY val...


Continue reading ...
 

Is This The End of SEO Firms?

Posted by Maurice Bretzfield on Tuesday, August 13, 2013, In : Inbound Marketing 

Digital Inbound Marketing - They're Your Organization's Assets and You Must Build and Guard Them Dearly

Are the days of SEO service providers numbered? I think so and I'll explain why.

Two articles hit my inbox last week that I think help better explain why I think the end of SEO firms is in sight.  Why so I think this? Because clients of all kinds will soon realize (if they haven't already) that outsourcing their SEO, Search Engine Marketing and Social Media Marketing is dangerous to the f...


Continue reading ...
 

Inbound Marketing Insight Monday Morning Digest for August 12, 2013

Posted by Maurice Bretzfield on Monday, August 12, 2013, In : Monday Morning Digest 

Thought For The Week

This is the inspirational memo Apple employees receive on their first day.

"There's work and there's your life's work.

The kind of work that has your fingerprints all over it. The kind of work that you'd never compromise on. That you'd sacrifice a weekend for. You can do that kind of work at Apple. People don't come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn't happen ...


Continue reading ...
 

Inbound Marketing Insight Monday Morning Digest August 15, 2013

Posted by Maurice Bretzfield on Wednesday, August 7, 2013, In : Monday Morning Digest 

Thought For The Week

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain

 
Site of The Week

TED ED Lessons Worth Sharing
Create Lessons Worth Sharing around YouTube videos
http://ed.ted.com/



Eclectic Stuff From Around The Web. Some of it really crazy, some really useful, some just rea...


Continue reading ...
 

Inbound Marketing Insight - Monday Morning Digest July 29, 2013

Posted by Maurice Bretzfield on Monday, July 29, 2013, In : Monday Morning Digest 
Two Thoughts For This Week

There are no shortcuts to any place worth going.
                                                             ....Beverly Sills

Dig dig a little deeper in the well boys
Dig a little deeper in the well
If you want a good cool drink of water
You gotta dig a little deeper in the well.
                             .....The Oak Ridge Boys

 
Site of The Week

The Gates Notes
The personal website of Bill Gates - on which he shares his thoughts on many subjects and lists his extensive ...
Continue reading ...
 

Inbound Marketing Insight - Monday Morning Digest July 22, 2013

Posted by Maurice Bretzfield on Tuesday, July 23, 2013,
Thought For The Week


The words from Apple’s infamous “Here’s to the crazy ones” advertising campaign…

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they chan...


Continue reading ...
 

The Need for Inbound Marketing NOW From My Perspective as a CEO for Over 30 Years

Posted by Maurice Bretzfield on Saturday, July 13, 2013, In : Inbound Marketing 

I'm in a unique position, I can take an "inside out" approach to Digital Marketing because of my unique background. I've been a CEO for the majority of my business career and understand the complexity of running an organization. As well, I've been doing this, meaning Digital Marketing, since the mid-90's. That's as long or longer as anyone.

I was a CEO over 30 years and have seen a whole lot of change and nothing is changing as rapidly as marketing today. Years ago there was usually no more ...


Continue reading ...
 

How I Came To Be An Inbound Marketing Consultant

Posted by Maurice Bretzfield on Monday, May 27, 2013, In : General Topics 

I admit it - damn it,  I’m an Internet addict. I have been since I first encountered the Web. My name is Maurice Bretzfield.

I first saw the Internet during the late spring or early summer of 1994. It blew my mind and changed the trajectory of my life.

I read an article in the paper about a local philanthropist and how he had donated a computer and Internet connection to the local library and went off to see what this Internet thing that I’d been hearing about was all about. I was about 47 ...


Continue reading ...
 

What is Inbound Marketing - It's Context, Context and More Context

Posted by Maurice Bretzfield on Wednesday, May 15, 2013, In : Inbound Marketing 

During the talks that I give I'm often asked "what is Inbound Marketing". Well, simply it's a combination of elements woven together into a system, a contextual marketing system, that is data-driven and produces superior ROI (Return on Investment). That's the short and easy answer.

I think that the term "Inbound Marketing" is misleading - and outdated. What we are really talking about here is "contextual marketing", a data-driven marketing system that turns traditional marketing on its hea...


Continue reading ...
 

This Is Huuuuuge

Posted by Maurice Bretzfield on Saturday, May 11, 2013, In : Inbound Marketing 

I attend a regular TEDx event here in New York City. We meet weekly, watch a TED talk and then discuss it among the group. It's an hour well spent and I invite you to join us at 5:30 on Friday evenings in a great space in Midtown  (contact me if you are interested in joining us).

A couple of years ago we watched a great talk, "The Mathematics of History", given by Google Fellow, Jean Baptiste-Michel. It was a fascinating glimpse into the future of data analysis and sparked a conversation ...


Continue reading ...
 

Inbound Marketing - Content Plus Context

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

I recently heard a joke about Microsoft.

Two men are flying in a balloon above Seattle - but the pilot is lost. Drifting over a building the pilot draws a sign and holds it up. The sign says “WHERE AM I?” in large letters.

People looking out of the buildings windows quickly respond to the pilot by holding up a sign that says

“YOU'RE IN A BALLOON!”

The pilot smiles, waves, takes a look at his map and steers a course to his destination.

After their safe landing the passenger asks the p...


Continue reading ...
 

Video - A Key Component of Your Inbound Marketing Strategy

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

Video is now a key component of any data/content driven Inbound Marketing strategy.

Throughout 2012, video marketing for B2B businesses showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.

Here are a few relevant findings: 

Research firm and reviews publisher, Software Advice, recently found in their 2012 B2B Demand Generation Benchmark Survey that video was the second most popular type of content used ac...


Continue reading ...
 

Content, Content, Content

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

You've heard it, "on the Internet, content is king". But it bears repeating, "on the Internet, content is king" - because it is, it really, really is!

But, there is content and then there is effective content.  Your organization must create effective content - content that communicates in a meaningful way. This is content that is carefully crafted based on what you already know that your customer finds compelling and useful, and most important, content that they want from you.

Because cont...


Continue reading ...
 

Define the Purpose of Your Inbound Marketing Effort

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

Define Your Purpose

Defining your purpose is an essential first step in the creation of a successful Inbound Marketing Strategy.

1.     A defined purpose will save you money, because you can create very specific, targeted content with simpler messages. Your content will be shorter and easier to digest, and you won’t need to spend money on creative ways to appeal to “everybody” all at once.

2.     With more crafted and targeted messages, you’re more likely to see a response that ...


Continue reading ...
 

Things To Consider Before Starting to Develop Your Inbound Marketing Plan

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 
Inbound Marketing is not a marketing tactic, a channel or a technology - it’s a strategy.

It's not enough to “do” Inbound Marketing. To see great results organizations must commit to the model, optimize it continually, and pursue it relentlessly. The result is a vastly diminished cost of customer acquisition provable by measuring ROI.

The difference is that Inbound Marketing integrates business process and technology to drive higher-value lead generation through data-driven demand cr...


Continue reading ...
 

Inbound-Outbound...Outbound-Inbound. What's the Difference?

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

Inbound-Outbound...Outbound-Inbound - It's All Marketing. What's the Difference?

Outbound Marketing and advertising, including digital outbound, has become highly ineffective and shows meager ROI. Because customers are fast forwarding through TV commercials, ignoring direct postal mail and are ignoring outbound email messages that don't compel them - they are ineffective and provide marketers with unacceptable return on time and cost invested in them.

Inbound Marketing fixes this by repla...


Continue reading ...
 
 

 

  (C) Copyright 2009-2014. Maurice Bretzfield. All Rights Reserved.

Make a Free Website with Yola.