Define Your Purpose

Defining your purpose is an essential first step in the creation of a successful Inbound Marketing Strategy.

1.     A defined purpose will save you money, because you can create very specific, targeted content with simpler messages. Your content will be shorter and easier to digest, and you won’t need to spend money on creative ways to appeal to “everybody” all at once.

2.     With more crafted and targeted messages, you’re more likely to see a response that ...


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