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Showing Tag: "roi" (Show all posts)

What is Inbound Marketing - It's Context, Context and More Context

Posted by Maurice Bretzfield on Wednesday, May 15, 2013, In : Inbound Marketing 

During the talks that I give I'm often asked "what is Inbound Marketing". Well, simply it's a combination of elements woven together into a system, a contextual marketing system, that is data-driven and produces superior ROI (Return on Investment). That's the short and easy answer.

I think that the term "Inbound Marketing" is misleading - and outdated. What we are really talking about here is "contextual marketing", a data-driven marketing system that turns traditional marketing on its hea...


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Content, Content, Content

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

You've heard it, "on the Internet, content is king". But it bears repeating, "on the Internet, content is king" - because it is, it really, really is!

But, there is content and then there is effective content.  Your organization must create effective content - content that communicates in a meaningful way. This is content that is carefully crafted based on what you already know that your customer finds compelling and useful, and most important, content that they want from you.

Because cont...


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Define the Purpose of Your Inbound Marketing Effort

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 

Define Your Purpose

Defining your purpose is an essential first step in the creation of a successful Inbound Marketing Strategy.

1.     A defined purpose will save you money, because you can create very specific, targeted content with simpler messages. Your content will be shorter and easier to digest, and you won’t need to spend money on creative ways to appeal to “everybody” all at once.

2.     With more crafted and targeted messages, you’re more likely to see a response that ...


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Things To Consider Before Starting to Develop Your Inbound Marketing Plan

Posted by Maurice Bretzfield on Thursday, May 9, 2013, In : Inbound Marketing 
Inbound Marketing is not a marketing tactic, a channel or a technology - it’s a strategy.

It's not enough to “do” Inbound Marketing. To see great results organizations must commit to the model, optimize it continually, and pursue it relentlessly. The result is a vastly diminished cost of customer acquisition provable by measuring ROI.

The difference is that Inbound Marketing integrates business process and technology to drive higher-value lead generation through data-driven demand cr...


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