You've
heard it, "on the Internet, content is king". But it bears repeating,
"on the Internet, content is king" - because it is, it really, really
is!
But, there is content and
then there is effective content. Your
organization must create effective content - content that communicates in a
meaningful way. This is content that is carefully crafted based on what you
already know that your customer finds compelling and useful, and most important,
content that they want from you.
Because cont...
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