Business Process Management……….
A Strategic Tool

Maurice Bretzfield

Have you ever thought of your day-to-day internal operational business processes as assets? Probably not. After all, these processes don’t show up on your balance sheet as assets, they appear on your P&L as expenses. But, haven’t you made an investment in how your company operates? And aren’t those processes really assets? It’s time to start to look at them that way.

In today's hyper-competitive business environment, with customers demanding more and costs needing to be reduced it’s time to start thinking about internal business processes as an asset that management must continually seek to improve and maximize.

Business Process Management (BPM), the ability to understand your organizations operational business processes to maximize efficiency and reduce costs, is the key to understanding how to manage these assets and increase their value. If you can do something better, faster and more cost effective than your competitor this alone might be the difference between success and failure - and maybe even survival.

By analyzing your organizations operational business processes in the context of its day-to-day operations these operations can be better understood and improved.

Utilizing both technology and human understanding Business Process Management Analysts (BPMA’s) can deconstruct operational business processes to understand how the process works. This is a process of discovery, definition, measurement, diagnosis and management to increase service level efficacy and reduce cost.

From there, BPA analysts can redesign the processes, apply better controls and continually monitor the process to maximize efficiency, create more output per person-hour and continually analyze the process with the goal of constant improvement.

By putting these processes into place the business is now able to:

·         formulate, integrate, and execute new and existing business strategies and missions

·         deal with constantly changing and increasingly complex customer requirements

·         accelerate innovation, globalization, and global integration effort

·         smoothly facilitate mergers and acquisitions

·         ensure effective implementation of e-business ventures with their associated strategies and infrastructure

·         drive revenue growth and systemic, sustainable culture change

·         enhance and condense the corporate learning cycle--the time it takes to translate market intelligence and competitive data into new business practices.

Maximizing the availability of resources and boosting productivity is crucial. In order to do so, you must focus on your core competencies and let outside experts augment your operations.

One of the biggest causes of business failures is the inability of companies to execute their strategies, however sound, effectively. You must be reliant on factual data, statistical measurement techniques, and robust feedback mechanisms to drive decision making. Those elements unify leaders behind a common language and set of data points--making strategic planning and execution more efficient and successful.

When you align a company's people and processes behind commonly agreed-to and understood goals you will achieve new levels of profitability and corporate performance because you will respond quickly to changing market conditions, move in new business directions, and improve customer responsiveness while enhancing customer relationships and increasing shareholder value.


Maurice Bretzfield, is highly knowledgeable about managed outsourcing solutions and Business Process Management. He is an online marketing expert who, since 1997, has built and managed e-commerce solutions for a prestigious group of clients including MSN, Sony Music, The Disney Store Online,, Home Shopping Networks’ Improvements Catalog and many others.

Email Maurice Bretzfield.(maurice.bretzfield(at)


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