Inbound Marketing integrates business process and technology
to drive higher-value lead generation through data-driven demand creation.
Inbound Marketing is a skill set that must be learned, understood and implemented with commitment to the principles and to a plan.
While some marketers considering Inbound shy away from it due to the misconception that it requires a substantial commitment of resources - they shouldn't. Inbound is the way you will market - the question is how soon will you begin?
Inbound Marketing's relative time commitment is not that different from traditional marketing methods – Inbound Marketing merely shifts where and when organizations will spend their resources and the tools you require are for the most part free or low cost Web based solutions.
And, Inbound Marketing produces provable ROI.
I consult, I design and implement Inbound Marketing Systems - and I teach :-)
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