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Are you positioned as the thought-leader in your market? Are you building your own digital assets?
Digital Marketing systems designed by me will make you the trusted "go-to" thought-leader in your space while building your organizations digital capital as you engage, convert and retain customers.
This is marketing in the 21st Century.
Contact Maurice Bretzfield
About Digital Marketing Solutions
Digital Marketing integrates business process and technology to drive higher-value lead generation and customer retention through data-driven demand creation.
Using these methodologies you'll create higher value leads and higher value customers while becoming the thought-leader in your space.
My typical client includes senior "C" level executives and small and medium size enterprises who want their organizations to deliver on the promise of Internet Marketing.
After an initial consultation I'll design an end-to-end Internet Marketing system that meets your needs, requirements and commitment and train your organization to use it.
Digital Marketing focused organizations have the ability to become truly "customer-centric" because Digital Marketing focuses the organization on discovering what customers want and delivering them the targeted information they need - when and where they need it. When done correctly this is marketing that builds lasting customer relationships.
Shouldn't that be your marketing goal?
Digital Marketing is 21st Century Marketing. The way you must be doing it. The question is - when will you begin?
So, What is Digital Marketing Anyway?
Digital Marketing is a strategy that combines and incorporates various aspects of SEO (Search Engine Optimization), Content Creation and Delivery and Social Media Marketing. This is personalized marketing that earns you new leads and customers because you've become the trusted thought leader in your space.
Digital Marketing is a skill set that must be learned, understood and implemented with commitment to the principles and to a plan. It is not a tactic or an activity, it's a strategy.
While some marketers considering Digital Marketing shy away from it due to the misconception that it requires a substantial commitment of resources - they shouldn't. Digital is the way you must market today, there is no doubt about it. The only question is how soon will you begin?
Digital Marketing's relative time commitment is not that different from traditional marketing methods - in fact Digital may require less time and it's certainly more cost effective. Digital Marketing merely shifts where and when organizations spend their resource and the tools you require are, for the most part, free or low-cost Web based solutions.
This is marketing that is scalable and it can be implemented by any organization or individual. Digital Marketing supplements or even replaces traditional (and expensive) "outbound" waterfall methods with an insight driven strategy that is far less costly and far more effective.
And, Digital Marketing produces measurable and provable ROI.
Why You Must NOT Outsource Your Digital Marketing Effort to Service Providers
Digital Inbound Marketing has got to be a vital core competency in any organization. If you are outsourcing any part of your digital marketing effort including SEO or Social Media Management, you're making a big mistake.
I've been a proponent of outsourcing for over four decades. I have always believed that if a function is not a core competency that outsourcing provides many benefits. But Digital Marketing is not a function you should outsource - not any of it, and I've been telling this to clients for a long time. If you outsource Digital Marketing functions to agencies you are giving away digital assets of tremendous long-term value.
An important new article from McKinsey & Co. illustrates exactly why.
To quote McKinsey "Most companies rely on digital agencies for things like optimizing search marketing. In such cases, they may be ceding digital capital, since they never develop a full understanding of consumer segments or what inspires a customer who searches for their products. Seeing such capability building as an investment may change the logic of using third parties. Similarly, when companies look to established tech players for partnerships shoring up weaknesses, they should be cautious: some seemingly high performers may be on the wrong path and could burden you with outmoded standards and platforms. Alternatively, if you deal with strong players, you may be leaving yourself vulnerable by letting them lead."
That's it in a nutshell. It's your digital capital that's at stake. You've got to build, retain and own your own digital assets. If you don't you'll soon regret it.
Download and read every word of the McKinsey report. It's important that you do:
Measuring the full impact of digital capital.pdf
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What I Do - Digital Marketing Consulting and Training in New York City
I consult, I design and I help you implement Digital Marketing Systems - custom systems designed to make you the thought leader in your space. And, I train and teach you how to use a system that builds your digital capital while acquiring, converting and retaining customers.
While I'm happy to travel, and do so frequently, I concentrate my services on clients in the New York area with a truly "hands on" approach".
Invite me to speak to your group or organization and let me tell you why building and retaining your own digital assets is a 21st Century imperative.
(C) Copyright 2009-2014. Maurice Bretzfield. All Rights Reserved.